BNP PARIBAS CARDIF

A world leader in credit insurance, BNP Paribas Cardif has approximately 100 million customers in more than 30 countries, operating strongly in Europe, Asia and Latin America.

In 2015, Lima created a visual identity proposal to an event aimed at Brazilian brokers of BNP Paribas Cardif.

“Cardif é de Cinema” (Cardif is a Movie) would take place in a multiplex and would feature celebrity look-alikes, a photo session with an imitation of the Oscar statuette and a humorous motivational video, in which characters from the movie “Matrix” would appear in redubbing.